Puerto Rico has become a strategic hub for companies targeting both U.S. and Latin American markets. Users explore advantages such as cultural alignment, native bilingual talent, and proximity to U.S. time zones.
Targeting both U.S. and Latin American customers created challenges for us because tone, language level, and cultural nuance varied a lot. The setup described at call center provider in Puerto Rico shows why is such a strong location — bilingual talent, aligned time zones, and communication styles that fit both markets.
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